A Simple Guide To Search Engine Optimization

by Appsierra Aug 11 ,2018   /  


Do you know what Search Engine Optimization means? According to Wikipedia SEO or Search Engine Optimization is “the process affecting the visibility of a website or a web page in a search engine’s unpaid results”. To be more precise Search engine optimization (SEO) is the process of optimizing your online content so that a search engine would like to show it in the top result for searches of a certain keyword.

Alright!, so hopefully, now you know that SEO is the magic formula which you must put to work on your articles and blogs so that Google would love to include them on the top of the results whenever someone searches for the keywords.

You might also take help from some of the leading Search Engine Optimization Companies to help you in all your SEO endeavours.


95% of all the online experiences begin with a search engine. 80% of the people who surf the internet, use Google to do so. Now let me tell you a proven fact, the first 5 results on Google get 70% of all the clicks.

You must be realising the grave importance of being able to hit the first page of Google search results.

Neil Patel, the digital marketing wizard says that “Your blog post, article or product being linked on any other page of the Google search results than the first is equivalent to not being ranked at all.”

Stick To White Hat SEO Strategies


Many of us don’t have patience, so we try working SEO like a get rich quick scheme, but if you remain in such great hurry and think that you’ll get all the results within such a short span of time, then you’d have to take help of the ‘Black Hat SEO strategies’, which include:

  • Duplicate Content

  • Invisible Text and Stuffed Keywords

  • Cloaking or Redirecting the User to Another Site or Page

  • Links to Sites with Non-relevant Content

  • Unfortunately, this approach ends up in spammy, crappy pages, which often get banned very fast, resulting in severe levels of punishment for the marketer, spoiling their chance of building something sustainable in the future.



White Hat Search Engine Optimization Techniques On The Other Hand Include:


  • Relevant Content

  • Well-labelled Images

  • Relevant Links and References

  • Complete Sentences with Good Spelling and Grammar

  • Standards Compliant HTML

  • Unique and Relevant Page Titles

  • Doing SEO this way, will without fail help you focus on your audience, by giving them the best content possible and making it easily accessible, following the exact search engine rules. It will also aid you in the process of building a sustainable online business.



What Are On-Page SEO and Off-Page SEO?


On-Page SEO


On-Page SEO takes into account all of Google’s ranking factors that are determined by straightaway looking at the page you try to optimize, including the headlines, content and page structure.


Off-Page SEO


Off-Page SEO refers to all the variables which Google takes a look at. It might not be in your own hands, but depends on many of the other sources, such as social networks, other blogs within your industry and the personal history of the searcher. Guest posting is a part of Off-Page SEO.

Search engine optimization companies in India which provide Search engine optimization services need to implement both these techniques in the correct way in order to perform well with SEO.

Now carefully focus on the given situations

Situation 1.

Your house might be all palatial and really beautiful from the inside, but if the guests who are coming to visit you, find so much clutter, right outside the main entrance, they’d all flee away.

  • If your page is super optimized around on-page SEO and has great content, looks awesome, but yet no one gives you credit for it, that means, no one will appreciate the good stuff that they get to see on your page because you won’t get any traffic at all.

Situation 2.

Outside your entrance, the front lawn or garden is well-maintained and anyone who passes by the front of your house is impressed by how good it looks from the outside, but your living space is a disaster. Your living room has been left all cluttered and dirty, whosoever enters your house, feels like they have entered a war zone where nothing is in its proper place. You’ll find that your guests would be leaving your house as fast as possible.

  • If a visitor leaves your site after viewing only a single page, in Google’s eyes that visitor is considered as a bounce. The higher your bounce rate or the number of visitors who leave your site instantly, the worse your page will rank in Google.

This is the reason why both On-page and Off-page SEO are equally important.

For On-Page SEO, content plays the most pivotal role. The quality of the content, use of keywords and its freshness are most important. Secondly, the HTML code is of great importance. The site architecture should be looked into and it should be mobile friendly. Off-page SEO mainly deals with your work on other related sites and not your own site. It focuses on Google’s Trust on your site, Domain Authority, Page Authority, Bounce Rate, Domain Age, Backlinks etc.

So guys, now you know that SEO isn’t a very hard thing, but remember that you should never give up on it, otherwise your online presence might get affected. Do your keyword research before you write your next blog post and optimize the basics, like title tags, using your keywords and adjusting your description. Don’t forget to reach out to the best Search engine optimization companies in Delhi/NCR to get expert assistance, and maybe the next time when you get something published, you'll stand out, in the crowd.