How SMO Helps Small Businesses Establish Themselves as a Brand in the Market

by Appsierra Aug 06 ,2018   /  


Social Media Optimization



The interesting process involving the use of outlets and communities to raise awareness about a particular product, event or service brand is commonly known as SMO or social media optimization.

RSS feeds social news, bookmarking sites, as well as social networks such as Facebook, Twitter, video sharing websites and blogging sites, are the types of social media involved. The end goal is to generate heavy traffic to a site for increasing the awareness about it.

In short, we can refer to Social Media Optimization as the process through which a particular website and its content are optimized to the maximum limit to motivate more and more users to use a website and share its link across various social media and networking sites.


The Main Motive of SMO



  • The significant goal of SMO is to develop all sorts of engaging online content from well-written text, to attractive digital photos and video clips which allures and persuades people to engage with a website and share the content, via the website link, with their friends, acquaintances, and social media contacts.




  • Basic social media engagement happens through “liking, commenting and sharing posts, retweeting, embedding and promoting content. Social media optimization is the most fruitful way to implement Online Reputation Management(ORM).

  • If some source posts negative reviews about a business, the SMO strategy can make sure that the negative feedback is not the first link to pop up in the list of search engine results.




Are You Well Armed With Social Media Optimization




Keep in mind the following points to check whether or not you are SMO ready

  • A clear and precise end goal.

  • A proper vision for the product that you are trying to promote.

  • The message conveyed by your brand.

  • Deciding who your audience is?

  • Which media platform would best suit your goal?

  • Track your progress in order to measure success levels.


Advantages of SMO




  • The most important benefit accrued out of Social Media Optimization is that ‘SMO’ has the ability to connect directly to the consumer base.

  • In place of sticking solely to the conventional methods of reaching out to consumers, The SMO business strategies involving paid advertising, promotions and referrals are efficient enough to search, find and get connected to potential customers.

  • A few other benefits include low cost, brand messaging, brand marketing, capacity to use different media types to reach top pages in organic search results and positive feedback from the current customer base.


Some Social Media Tools To Help You




Last but not the least, you can check out some really beneficial websites like Google Analytics, Google Insights, and Page Inlink Analyzer which possess the ability to determine how productive a particular website is while providing suggestions and tips for improvement. SMO is an integral part and parcel of Digital Marketing, for your Social Media Optimization projects, you can reach out to a leading Social Media Optimization company like AppSierra