How To Align And Develop A Structured QA Strategy?


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Key takeaways:

  • Why align QA strategies with the business goals?
  • How to develop a strategic QA strategy?

For a business to succeed, its product or service has to fulfil the expectations of its customers. Their product and services need to be of great quality as compared to their competitors, and we all know this is achievable only through “Quality Assurance” strategies. Right? Moreover, with changing trends and technology evolving at a great pace, keeping up is becoming difficult. But no strategy will work for your organization if it’s not aligned with your business goals. Yes, no matter how successful your strategy is, you should first align it with your goals. In this article, I will discuss the need for aligning QA strategies with business goals and the process by which you can develop a QA and testing strategy

Why align QA strategies with the business goals?

“Congratulations, we have developed an amazing QA strategy to counter-attack our competitors”. This is what every business wants to hear from its QA team. But today, such strategies take a backseat in the organization’s goals setting. As a result, the strategies remain unreactive and unfocused. For improved product quality, your team needs to recognize the value of spending time on QA. But to get the rest of the organization along, your team must ensure that QA goals align with your business goals. After identifying what your QA goals are, you must communicate them on a company-wide level. Hence, proper alignment of QA and testing strategy is important for collecting the best results.

How to develop a strategic QA strategy?

Now the question that remains unanswered is “how to develop a QA strategy”. For this, read further.

The following points summarize how to create a strategic QA strategy.

Define test cases from the start

Test cases from the start are important for every QA strategy. You must agree to the fact that projects with many guidelines are costly and dull. Instead, clear documentation is suitable for both the testers and the organization. Documentation ensures that we do the tests in a, systematic way. The template for the same must be as simple as possible. 

Manual and automatic testing Both

Yes, you should use both types of testing for your QA strategy. While it might sound professional, QA testers can’t get replaced by a computer. However, with the amount of work expanding, the need for automated testing is making sense. Hence, the best option is their collaboration. Automated testing improves the work efficiency of QA engineers and cuts off their anxiety. Therefore, automated testing is an important component of development. But as said, it should work along with the manual testers and not in place of them.

Dive deeper into documents

Every business must provide design and architectural documents of a product to its testers. This is because fixing an error becomes easy if the tester truly understands that product. Via documentation, the tester can draw better conclusions about what they’re testing and how the product works.

Research past errors

“Every error must get fixed and the same shouldn’t return” This is as simple as it goes. By analyzing past defects and customer complaints, you can find patterns to develop more automation around the areas of concern. Through your research, try to find subtle answers to the following questions.

  • What caused the error/bug?
  • How can it be removed for eternity?

Quality that lasts

“Quality that lasts is the quality everyone strives for”. The teams must give preference to development and testing choices that provide an all-around quality in the long-run. QA doesn’t happen in a vacuum. The developers and testers must collaborate to improve the quality of the product. Hence, in this way, you can develop a strategic QA strategy for your business goals. 


This post describes the need for aligning a QA strategy with the overall business goals and how to develop it first. Merely having a strategy isn’t enough to compete and succeed. You must first align it and then capture its true potential. 

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