Gmail Templates: A New Revolution For Businesses And Digital Marketers


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Key takeaways:

  • Why should you use Gmail templates?
  • What are the benefits of Gmail templates?
  • How to create a Gmail template?

Do you know what Gmail templates are? How are they so time-saving and equally effective? If not, then this blog will inform you of everything regarding Gmail templates. This includes their importance and how to create a Gmail template. So, without wasting a second, let’s start. In today’s world where everyone is suffering from time shortage, writing every email from scratch is tiring. The level of tiredness goes up if you’re a freelancer. A freelancer’s job is sending 100 emails/day from multiple addresses using Shift. Its alternative of copying and pasting the words too is boring. Therefore, Gmail’s new feature of the email template is nothing but a lifesaver for me and you.

Why should you use Gmail Templates?

Many jobs require sending look-alike emails from one address to multiple addresses. Those mails are just a replica of each other, with only the email address being the sole difference. For example, consider digital marketing. In DM, the marketers need to mail tons of emails daily as a part of their link building outreach campaign. Imagine how they manage that.  Although with technological advancements, the software can do that job. But it’s way too costly to implement. Using it may lead to less ROI. So, in such a scenario, Gmail templates are just amazing. Simply, create a template, edit and save it, and send as and when required. 

Benefits of Gmail templates

This template feature allows you to save pre-written messages that you can insert in the future mails. Therefore, you need not write the same message again and again. The following are the benefits of Gmail templates. Using these templates, you can:

Save your precious time

According to research, 63% of marketers spend 2-3 hours on the design and content for a campaign. That’s for a simple campaign. For a complex campaign, the time limit grows to 5-6 hours. This is where Gmail templates come to the rescue. Gmail templates allow you to plug your new content into an existing template. In this way, you need not spend hours again on planning new templates for new campaigns.Hence, now, you can spend more time creating engaging content and less time on its design work.

Stay consistent

In any business, consistency serves two purposes. First, it provides a better overall experience to the customers. Second, it makes people stick around your business for longer. If you remain consistent enough, consumers themselves won’t think of other brands. Also, templates signify your brand authority. Your brand’s logo, its color combination, and its aesthetics all come alive through a template. This makes the subscribers visit you again and again.

Deliver personalized experiences

94% of the successful businesses credit personalization for their success. How can you send a similar template to everyone? Is it personalized? No, it isn’t. But, with a pre-designed template in hand, you can personalize it in the best way possible. For example, you can add the subscriber’s name, his/her location, etc. In this way, you design a unique personalized template with a branded content that speaks for your brand. So, these are the key benefits of using Gmail templates for your business. Now, you must be waiting for me to teach you how to create a basic template. Right? So, the below section deals with this only.

How to create a Gmail template?

To use and create this template feature, you need to enable it first. To do so, follow the below steps:

  1. First, open the inbox in Shift.
  2. Click on the gear icon and then go to the Settings.
  3. Go to the Advanced option.
  4. Next to Canned Responses (or Templates), click on Enable.
  5. Save the changes.

After enabling the template feature, follow the following steps to draft your first template:

  1. Click on Compose to start a new email.
  2. Click on the three vertical dots.
  3. Glide over the option Canned Responses.
  4. From the menu, click on New Canned Response.
  5. Give a name to the template.
  6. Now, either paste or write your text.
  7. Go back to Canned Responses and hit Save.
  8. Click Ok when the overwrite permission pop-up occurs.

Congrats, you have created your first Gmail template. Now, let’s learn how to insert this template into a new mail.

  1. Again, click on Compose to send a new mail.
  2. Click on the three vertical dots.
  3. Glide over the Canned Responses option.
  4. Now, insert the template you have just created above from using the Insert tab.
  5. When the response opens, add the recipient’s email address and then click on Send.

In this way, you have used your pre-designed template in a new email. 


So, for businesses using email methods for their brand promotion, for them, Gmail templates are going to rock. It not only saves lots of time but also maintains brand consistency. This makes people stick around for longer. So, will you now use this Gmail template feature? You definitely should use it.

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