“Speed is the new currency of business.” -Marc. R. Benioff (Chairman and CEO of Salesforce)
As quoted above technology and its speed does play a vital role. The link between technology and Digital Transformation is indeed strong, but it is worth examining the nature of this relationship to fully comprehend what Digital Transformation meaning is, what propels it, and what it means for our businesses and organizations in today’s digital era. There are a couple of ordinary beliefs about Digital Transformation and technology as digital transformation parallels digitizing products and services. It is driven by technology thus to digitally transform we need to adopt modern technology.
How Digital Transformation Equals Digitalization
The process of digitalization is moving our processes, products, and services online. We build e-commerce websites, we move our documents and storage to the cloud, we build platforms, apps, and make everything quicker and more attainable. Digitalization is essential for many businesses to exist in the digital age. This is not an assertion to say those changes are not crucial or beneficial. It’s important to be able to share documents with co-workers, collaborate on projects, make our products and services more beneficial and accessible for our consumers.
In this illustration, technology is helping to create valuable efficiencies. However, it does not lead to Digital Transformation service. Secondly, coming to how Digital Transformation definition is equal to Technology Adoption. This boils down to bearing up with our competitors. The outcomes of falling behind can be severe. No one wants to see their business fade into ambiguity. Avoiding that is a significant challenge for business leaders. However, acquiring the latest technology does not result in Digital Transformation.
Also Read: 7 Digital Transformation Trends
Keeping Up vs Creating Competitive Advantage
We are simply keeping up with the changes we see going on in our world as in both these examples, digitizing our products and services, and adopting the technology. This is not to say that keeping up isn’t crucial or worthwhile, it most necessarily is. The trouble is simply keeping up is not enough to win the race. In businesses where the focus is on digitalization and technology adoption, the accountability for these changes falls on the shoulders of our marketing/commerce and IT departments.
Our marketing and IT departments, then set off and redesign websites, start PPC campaigns, buy-in or spec new systems, work on social media profiles, and maybe even create an app or a new platform. These can be voluble and grand projects. For SMEs in specific, these can represent a considerable investment and the weight of responsibility can feel very vast.
You might be curious now then what happens? The industry holds its breath and waits expectantly. Will your new website bring more traffic? Will people respond to your ads? Above all, will any of these changes bring growth to the business? Will your consumers or clients and staff adopt the new technology? As more and more businesses are now finding out, nothing truly changes. Even with some due persistence around these projects, there is an aspect of risk. Focus groups, competitor research, and building a business case can only give rise to a certain amount of solace.
Modern technological advancements have altered and shaped the world we live in without question, but we usually fall into the bait of thinking the technology itself is the driver of transformation. But the fact is it’s not. Technology provides how jobs or assignments can be achieved. It provides us with new capabilities as it is a tool.
People want to learn from one place to another from time to time. How we prefer to do so comes down to a combination of factors like convenience, speed, safety, what ‘stuff’ we need to carry with us, the weather when we need to get there and cost all need to be evaluated but there also the parameters of what is accessible and possible at a given time. A hoverboard, rocket ship, or driverless car might all be technologically progressive options, but if you need to go some area of a mile through the center of town on a wonderful day, by foot might be the accurate option that no technology can ever exceed.
We can take for instance the new rental bike possibilities that are flinching in major cities. They have been successfully adopted by locals and tourists and have been validated to be a huge hit. The reason for this achievement does not lie in technology. As we all know that bicycles are not modern tech. There is a ton of room for development here as we get wet when it rains, we have to set up with the odd flat tire, and cycling in a skirt or dress is not easy. In the same way, even apps and tech for booking the bikes are not excessively flash or groundbreaking.
The motive of this whole arrangement has been successful is that it unravels people’s problems and performs very neatly. From the locations of the bike stations, relief of picking up and dropping off, to the payment facilities, all have been designed with respect and care. The technology used in digital transformation services makes it all possible. The value in the entire system comes from designing a lovely solution or remedy to the problem.
Furthermore, driverless cars are another reimagining of the same crisis. The technology here is a lot more sophisticated and advanced, but if the broad system works in a way that fulfils our needs and governs within the given parameters (such as our roads, governmental restrictions, etc.) then there is no reason why they won’t be successful (until someone finally designs and manufactures a flying car or hoverboard of course).
Scope for Digital Transformation
Coming to the context of Digital Transformation meaning, digital refers to the rapid speed of change we are presently experiencing. The digital revolution is powered by technology such as mobile technology, the internet, computer processing, machine learning, artificial intelligence, robotics, data or information processors, and nanotechnology are all equipment that we can use to perform tasks in numerous ways.
It is visible that technology is changing as nowadays how we go about our work (work from home), how we communicate, our healthcare, and nearly every characteristic of our lives but technology is not the point. The fact is that technology is allowing us to do things rapidly, more conveniently, more effectively, and with greater accurateness than ever before.
It is also noted that we’re trying to do something that matters to us. The technology itself is dispensable. If another gadget or piece of software comes along that helps us to achieve our goals in a better way and within our parameters, then the old technology will become outdated. The goal of Digital Transformation consulting is to establish digital businesses as opposed to businesses that are ‘doing digital’. Digital businesses survive and prosper in the digital age. They are competitive, agile, creative, customer focused, tremendous to business with, and rewarding, etc.
Technology in a digital business procures how our competitive advantage is delivered. Technology gives the solution to a defined problem experienced by our customers or consumers. To conclude technology is a tool that allows us to get the job done. It is also a delivery agent and when it comes to organizing digital business, technology is one of the transition blocks that must be addressed to bring about the changes we aspire to.