Best Practices in Hospitality Automated Testing


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Consumer experience is all fixed to evolve the key brand differentiator, vacating product, and cost behind. Businesses worldwide are investing in modern technologies that will facilitate them to garner the increased consumer satisfaction ratio.

The hospitality industry, existing in a solely customer-facing domain, should take the head here. In this blog, we will learn hospitality automated testing, Quality assurance in the hospitality industry, quality assurance in the hospitality domain, and quality engineering services. By embarking on digital transformation, corporations are altering their operational and value delivery procedures. About 31% of the firms have already invested in technology such as Artificial Intelligence to stay forward in the competition. 

Technology landscape within the hospitality automated testing

As offered the accumulating significance of consumer experience for brands, there are various arising trends that technology is describing for the hospitality automated testing domain: 

On-board connectivity

It is believed that on-board connectivity, particularly for airlines, will open substantial vacancies in the retail and commercial space. At present, there are more than 8000 commercial aircraft worldwide that deliver in-flight connectivity. The on-board connectivity demand is predicted to rise at a CAGR of 13.8% in the succeeding seven years, gaining an approximate value of $24.44 billion. 

Internet of Things (IoT)

The IoT devices record everything and hence enables companies to connect varied units and product lines. With IoT transitioning and transferring data across decision-makers, the hospitality enterprise can formulate calculated, data-based decisions for their consumer service strategy. 

Huge data

Although it is noted that big data is not a recent trend but an ongoing trend, as it emphasizes the emergence of the second level of big data from a predictive analysis perspective. With the aid of predictive analytics, the hospitality sector can track the past behavior of their customers and propose personalized services established on the obtained insights. 

Augmented and Virtual Reality

Hospitality firms are leveraging AR and VR technologies to enhance engagement with their consumers. Combining virtual and augmented reality enables the consumers to either experience particular service or offering before they reach it or relay some crucial data through them. AR and VR services enable the hospitality sector to fulfill its objective of providing a better and more satisfying service experience to the consumers. While grasping these technologies, it is further imperative that firms assure optimal quality management of their applications. 

What are the best exercises for executing quality assurance across businesses? 

To effectively unravel the challenges associated with quality assurance and management, assess the following key points: 

  1. While putting together a test team, assure that there is sufficient domain expertise. Comprise people who not just comprehend tools, technology, and testing as a Subject Matter Expert but further bring along enormous experience associated with the hospitality industry.
  2. Being mainly a B2C sector, the hospitality industry applications are primarily customer-facing. Thus, implies Kalyan, it is crucial to approach quality assurance and testing from an end user’s point of view. Keeping the situation of an end-user is crucial while approaching the overall test method.
  3. As the applications have evolved nearly in conjunction with the hospitality industries, testing early and testing frequently is of importance. This ‘test early, test often’ strategy in the life cycle enables the firms to prohibit scope creep while validating the quality criteria of the end product.

How quality engineering efforts can facilitate a strategic and results-oriented strategy?

All consumers look for three main factors in any product, technology, or service – accuracy, dependability, and security. Practicing a quality engineering strategy facilitates an early and frequent feedback loop by giving rise to the mindset of end-users.  

As the developing technologies are yet fairly new, there are plenty of apprehensions and interests surrounding them relevant to security, dependability, and data. Quality assurance or quality engineering team stabilizes the foundation of an application through testing, authorizing companies to strengthen the desired phases of quality standard. QE strives to measure and reiterate these tests to conduct a procession of qualitative and quantitative analysis of the method. 

What struggles does the hospitality sector face during its QA transformation journey? 

QA transformation is introduced to settle the prevailing challenges of silos and non-cross-functional team structure. We recall that as an outcome of having those silos, the teams were building procedures that were very much customized to their specific product and only their products, so they could not be formalized across the institution. 

Alongside, you possess the challenge of folks understanding that they were training their replacements. When that isn’t often the case, it was human nature to understand that, so we had a lot of hostility to the sharing of data and sharing of access to various things. 

Communication is another crucial challenge that institutions face during their QA transformation journey. Transparency is extremely important for bringing in such a kind of modification. Furthermore, ownership becomes a continuous debate. When silos are low and barriers are halted, when such migrations and evolutions happen, no one likes to stand and take ownership for their efforts. 

For dealing with these challenges, the assistance of an experienced QA partner runs a long way. Onboard such a partner who has substantial experience with these kinds of transformations, is proficient with different tools and communication procedures, and makes certain that the transition gets finalized as smoothly as possible. Here, the prime management layer further plays a vital role in stimulating open conversations and communication channels. 

Key things to look at while choosing a QA vendor

There are three things that an institution should look for: 


Performing a detailed analysis of what the prospective QA vendor is skilled in bringing to the table. Selecting an independent software testing firm can prove exceptionally beneficial as such firms have all their energy, time, and money provided in one specific aspect, and therefore have exceptional expertise in what they perform. 

Partnership mindset

Rather than a typical vendor-buyer relationship, we place significance on building a partnership connection with the QA vendor. It is crucial that the vendor brings in a new strategy, shares its data, knowledge, and delivers insights beyond the usual deliverables for best optimizing the methods. 


The QA services must exist cost-effective such that you receive the proper test coverage without burning a hole in the pocket. 

Appsierra concentrates on enhancing the overall maturity of the test automation methods, test automation scripts that are being created, along with enhancing the overall end-user experience. We hope that you liked our blog on hospitality automated testing and contact us now if you have any queries.

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