With millions of businesses growing online and making their identities on virtual platforms, how would you make sure that when searching for a specific service or product your target audience should land on your page or website? The chances of your website not getting displayed on the first Google search page is quite high if you do not follow some particular strategies and techniques to get your business to come into notice. This is where the need for Software testing for SEO comes into the picture.
Before moving any further let us start with the basics of what SEO (Search Engine Optimization) is and how it works
What is Search Engine Optimization (SEO)?
SEO is nothing but a way to make quality content for your website so that the Google search engine displays your web page in top rankings. Businesses consider using SEO techniques in their web content to attract more visitors (potential customers) so that their websites rank high on the SERP (Search Engine Results Page).
How to Get Started With SEO?
Below are some mentioned points to get started with SEO:
Prepare a list of relevant keywords
Keyword hunting is one of the primary strategies and steps when it comes to QA testing in SEO. A very basic example of this is to type a keyword in the Google search bar and look out for suggestions that it displays. However, one must be aware of the competitive levels of short-tail and long-tail keywords. SEMRush and Ubersuggest are tools that help you with finding the right set of keywords with the complete required information and ranking analysis.
Spying on the existing nature of the collected keywords from the above step
Tracing the rankings of websites that Google (or any search engine) displays on its first search result page and implementing similar posts or sections in your web content might raise the chances of better rankings for your website.
Making out-of-the-box content would make your website stand out in the crowd of tens of posts sharing similar kinds of content and stories. Therefore, creating something bigger and better than what’s already out there increases the chances of high web traffic.
Incorporate a backlinking strategy
Building links within your content and keeping the visitor hooked around your page is another tactic of ranking high in SERPs (search engine result pages).
Optimizing SEO content
There are 3 defined techniques for achieving this. Said this, they are Internal linking, keyword-rich URLs, and semantic SEO.
Software Testing for SEO
Many businesses nowadays have dedicated teams with a crystal clear motto of SEO to improve QA testing. Whereas many small or growing businesses might not afford to hire exclusive teams for SEO purposes and thus one must be aware of all the possible ways to test and ensure that their web content is fully SEO supportive and is identifiable among the thousands of other websites delivering a similar piece of information. Conducting a Split test is one of the very popular and effective strategies for SEO in QA testing procedures.
For instance, let’s say that you have a web page delivering information on a programming language. Have this deployed on two different systems and keep one system as stand-alone without any data updates, whilst on another system keep making data changes and updates as per the upcoming trends and requirements and SEO strategies.
Now compare the traffic stats of both the systems for that web page at regular intervals and you will notice a tremendous difference. It would be very easily clear how making the necessary content changes and incorporating appropriate SEO strategies can boost your website’s rankings.
Widely used SEO tools
SEO tools help website owners to rank higher in search result pages by analyzing content keywords, backlinking, and other essential aspects of SEO. Using SEO tools saves a lot of time and effort where businesses have more than one website to take care of as it helps in analyzing the web portal’s performance more accurately. Therefore, to save your time in exploring the industry-leading optimization tools, we have gathered the data for the most commonly used search engine optimization tool. Let’s have a look at them.
Google Search Console
This tool is known to be the leading SEO tool available in the industry and is made open-source to the public for availing its services. This tool allows business owners to check their website’s presence in SERPs and optimize their identity as well.
This is a very popular keyword research tool by Mangools. Although this is not an open-source software program but comes with a 10-day free trial period with limited services, for example, 5 lookups per 24 hours, a defined number of competitive keywords searches, etc.
This tool helps you to get meaningful insights on ranking reports, keyword analysis, and linking reports for your websites and enables you to customize your web content accordingly to rank high and gain more in web traffic. This is not an open-source tool. Also, this tool helps in finding errors in your website(s) that might be a cause of resistance in attracting the expected traffic.
SEMRush is known to be an all-in-one tool kit for enhancing your website’s visibility and optimizing the content. Also, it provides keyword search tools and services for efficient and effective marketing campaigns. However, this tool is not freely available, and therefore, Google Keyword Planner is known to be a free alternative solution for this tool.
This open-source tool is best known for its backlinking and SEO optimization analysis. It gives you an idea and indication of who might be the potential competitors for your website.
With functionality on point for websites, as long as it is not discoverable by the target audience then it will have direct negative impacts on the business’s revenue and growth. Making a web page that is easily traceable by the potential customer and is easy to navigate through the relevant information within the web page is something that will boost up the traffic quantity and quality of your website.
Choosing the appropriate and right set of SEO tools and consistently updating the content optimization trends for your websites can do wonders in the long run. Also, not to forget but performing software testing for SEO is another critical aspect of the entire procedure as well.