Written By :Appsierra

Mon Jul 24 2023

5 min read

7 Best Automated Visual Testing Tools (Free and Paid) You Need To Try

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Best Automated Visual Testing Tools

Automated Visual testing tools are specific applications used for detecting visual differences in an application's function by analyzing screenshots of the application captured at different points in time and comparing them with each other visually. The aim is to identify any change made in UI or UX as a font change, layout change, color scheme change, etc.

Who Uses Automated Visual Testing Tools?

Software developers and application managers utilize Automated Visual Testing Tools to check that the designs haven't changed.

What are the Techniques Used in visual Validation Tools?

Techniques like pixel-by-pixel comparison and virtual differentiation are used by Visual Testing Tools. Performing it manually is very time-consuming and prone to errors, as dealing with a large modern website requires thousands of objects with complex rendering rules like CSS

When to Perform Visual Regression Testing?

Visual Regression Testing
Visual Regression Testing

Automated visual testing Selenium is a method for evaluating the visual appearance of an application under test and comparing that output with a good screenshot to determine if the match is correct. This procedure evaluates visual quality parameters such as color uniformity, size, alignment, and so on. Functional testing should be performed aside from visual testing to evaluate the visual quality aspect of an application under test that becomes troublesome for functional automation frameworks to capture their design and implementation to focus on functional aspects only. So a visual testing tool is required for finding bugs instead of functional testing tools. In this article, we will learn about some of the most popular Visual Testing Tools available on the market according to your needs.

Best Automated Visual Testing Tools

Below is a quick list of some of the top best automated visual testing tools:

1. Kobiton

The Scriptless automation visual testing solution present in Kobiton offers comprehensive mobile visual validation and Visual UX testing solutions. It is a mobile testing platform that provides the most comprehensive mobile visual validation solutions. The software is built for optimizing mobile UI and you x by searching for visual bugs. It captures both visual and functional issues that would have otherwise gone unnoticed.


  1. Scriptless test automation
  2. Visual and text affirmations
  3. JIRA integration
  4. Scriptless Appium exports
  5. Local device connections
  6. Advanced and reporting analytics


  1. Start-up package – $500 per year – for teams who want immediate access to real-world devices.
  2. Accelerate-$2000 per year – For companies that need to build up test automation fast.
  3. Scale-$8000 per year – For teams that require ongoing testing and a broad market reach.
  4. For mobile-critical enterprises with sophisticated QA operational demands, growth – $16,000 per year

2. Applitools

It offers "Applitools Eyes," a cloud-based visual UI testing solution for web, mobile, and desktop apps. It confirms the USB dual output across different operating systems and trousers. 


  1. Full-page screenshots, page layout matching, and cross-browser testing are also supported.
  2. It supports all major automated testing frameworks, including Selenium IDE, Selenium, Cypress, WebdriverIO, etc.
  3. This tool can integrate with DevOps processes and easily create visual test cases or get into your CI/CD pipeline. Additionally, it also offers you the ability to create custom visual reports for easy readability. 


Contact the vendor for pricing.

3. Percy by BrowserStack

It's an automated visual review tool for teams who want to conduct visual validation tests automatically. You may use it to create, build, and deploy software. Responsive visual testing, smart visual regression testing, and cross-browser testing are also supported.


  1. The pixel-by-pixel differentiation technology detects even the smallest changes in your UI.
  2. The responsive diff technology enables you to test UI across all screen widths.
  3. The snapshot stabilization technology decreases the possibility of false positives.
  4. Animations are frozen by default and it also manages custom fonts.


  1. Free trial available
  2. $99 per month
Percy by BrowserStack
Percy by BrowserStack

4. Lambda Test

The Lambda test is a sophisticated visual testing tool that allows teams to compare and contrast multiple picture layouts in order to identify discrepancies. Its smart image-to-image comparison technology enables you to find minimal visual bugs easily by simply uploading screenshots and running the test.


  1. Lite – Free Live for Life – $15 each month (billed annually)
  2. Web and Mobile automation for $99 per month (billed annually).
  3. $158 per month for web automation (billed annually)

5. CrossBrowserTesting

CrossBrowserTesting's visual testing shows that bugs don't slip to your customers. It offers automated screenshot features that make every mobile layout excellent. It is also empowering to perform real device testing for visual testing on the cloud platform. It fits right into your CI process with integration with tools like Jenkins, GitHub, and much more.


  1. Automatic screenshots
  2. Full-page screenshots
  3. Visual regression comparison
  4. Selenium screenshot support


  1. $29 per month for live testing (billed annually)
  2. $100 per month for unlimited testing (billed annually)
  3. Contact support if you're a business.

6. Chromatic

Chromatic helps in making UI components consistent. It uses pixel-perfect screenshots of real code, styling, and assets. Every commitment to the repository is automatically tested for visual changes in the cloud. It can also be integrated with GitHub, CircleCI, BitBucket, Travis, Jenkins, etc.


  1. Starter-$149 per month
  2. Standard – $349 per month
  3. PRO – $649 per month

7. Screener by SauceLabs

Teams may use the screener to evaluate the user interface on a variety of browsers, operating systems, and devices. It automatically detects visual regressions across your UI and spots inconsistencies. Both screenshots and DOM snapshots are compared to show changes.


  1. Continuous visual regression testing
  2. Delivering a consistent user interface
  3. Rapid and responsive testing
  4. Testing on every commit
  5. No test scripts are required.


  1. Beginner – $249 per month (billed annually).
  2. Perform-499 per month (billed annually)
  3. Contact SauceLabs if you're a business.


Several automated Visual Testing Tools are available on the market. Choosing one should depend upon your needs, your budget, and what you need to accomplish with it. If you are looking for a tool that could be specially used for mobile testing teams, then Kobiton is the best option for you. If you are looking for a tool to handle desktop and web applications, Percy will be the best fit for you.

Also Read: Visual Regression Testing Tools

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